Edited by Leslie Pratch; written by Pamela Mearsheimer Thanks to one of my readers for alerting me to the New York Times cover article: “Virtual Goods Start Bringing Real Paydays”. This is my third post on this topic, so for a background, see the previous posts. Claire Cain Miller and Brad Stone point out how [...]

Edited by Leslie Pratch; written by Pamela Mearsheimer They’re here, and they are growing. Apple launched its Apps store in July, 2008, and it has taken off. It took Google three years to turn a profit, but App developer Zynga is profitable now with $100 million in revenues. How does an App developer make money? [...]