Category Archives: Leslie Pratch and Pamela Mearsheimer on Business Strategy

Look Who’s Stalking Wal-Mart

Edited by Leslie Pratch; written by Pamela Mearsheimer This week Business Week’s Michelle Conlin reports on Target, and how it changed strategy to survive the recession. I’m sure we’ve all heard Target’s tag line, “Expect More, Pay Less.” In the past ten years, I’ve enjoyed looking at the innovative pop-art advertising with “fabulous people, wearing [...]

Steve Jobs: CEO of the Decade

Edited by Leslie Pratch; written by Pamela Mearsheimer Fortune’s cover story this week is Steve Jobs: how he defied the downturn, cheated death and changed our world. There is so much to say, Fortune has nine articles about him. Everything else in the issue is minor. Where do I start? Fortune points out for many [...]